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The Beverly Lewis Foundation is a program that was formed in direct response to the growing number of youth that are at a disadvantage due to various situations. The Beverly Lewis Foundation offers at-risk youth the opportunity to make a dramatic change in their lives. The program is positioned to be most assessable to young people who otherwise would be swept into trouble, such as frequent detention at school. This Foundation will provide charitable options, expertise, and inspiration for people who want to give back to their community. The goal of the program is to identify youth who are having a turbulent transition to adulthood and offer a positive support system, so that they avoid the pitfalls that can derail their lives. The focus is slightly different at each level. At the elementary school level, mentors strive to guide the young person back into the mainstream of class activity in order to destroy the negative reinforcers that can turn a student off to school. With middle school students, The Beverly Lewis Foundation provides mentors that serve as developmental role models for young people looking for direction. Sometimes it is as easy as a young person identifying with his mentor rather than a person involved in criminal or destructive activities. Once a student has entered high school with a history of classroom disturbances and poor academic skills, it takes a tremendous proactive effort to assist a student in redirecting their lives.  The Beverly Lewis Foundation has found that group activities can service as a powerful reinforcer of hopeful behavior.

The Beverly Lewis Foundation will use the funds raised by themselves and the community to better the lives of the youth and grandparents of the rural areas of Florida and Georgia. This Foundation will provide the youth of these rural areas with the opportunities to improve their ability to develop a positive attitude towards their future. The long-term goal of The Beverly Lewis Foundation is to empower the young person to break the habits that are leading to trouble in school and in the streets and to help the grandparents who support these youth.

The Beverly Lewis Foundation has a number of market focuses that are key to the program's success.

• Youth who are overcoming stressors in their lives, such as poverty, discrimination, abusive situations, addictions, unstable homes, and academic life, are the primary marketing focus of The Beverly Lewis Foundation. Mentoring programs foster positive changes through goal setting, self-discipline, skill development, and friendship.

• Grandparents are also the marketing focus when adult mentors are able to help youth work on solutions for their family stresses, and provide an objective but caring sounding board. As a result, many youth and their grandparents report improved relations at home..

• Marketing also attracts mentors to The Beverly Lewis Foundation because they care about kids and their community. The typical mentor-youth relationship demands a commitment that must be sold to the potential mentor. For most mentors, this experience changes their lives, taps their inner resources, and challenges their convictions and beliefs.

• Ultimately, The Beverly Lewis Foundation is marketed to the rural areas of Florida and Georgia as a critical social support system for young people. The Beverly Lewis Foundation impacts how many other city services will be called in to respond to destructive behavior in the community.

 In a much broader sense, our competition is not limited to computer labs and basketball courts. There are many activities in which families can choose to participate.  Given free time, families may choose among a variety of activities, including sports, games, and even have time to discuss the future of the community together. We believe that families will recognize the benefit of an organization with a singular focus, as a means of providing balance, as an opportunity to enrich their children's lives, and as a fun place to spend time with their children.

There is no known organization in Florida and Georgia's rural areas that offers the unique experiences provided by The Beverly Lewis Foundation. Alternatives may exist which help the youth develop better reading or social skills but do not offer the youth to build and build and develop a strong relationship with their grandparents, which, in most cases, have assumed the role of the parents.

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